THAT’S A WRAP
In our final session, we went over how to best share your videos on social media. Christa Lavender, marketing and social media professional, joined us and presented best practices for sharing and advertising on various social media platforms.
You can find her full presentation at this link, but she spoke specifically about Facebook, YouTube, Instagram, Twitter, and more. She talked about differing technical requirements, such as dimensions and aspect ratios, as well as what kind of content works best on each platform. She also gave some social media basics: it should be used with purpose, consistency is crucial, quality is more important than quantity, and if an organization can, it should dedicate an employee to growing and interacting with its social media accounts.
Obviously, there is no assignment this week. But please fill out the post-course survey at this link. It will not only give us insight into this first season of the program (what worked and what didn’t, how much did you learn, etc.), but it will help us improve it for future participants. And please, be honest, you won’t hurt my feelings!
HELPFUL LINKS
Christa provided many tips that can help get your videos in front of the widest audience possible. Among them was to join a marketing professional online forum. She suggested two such Facebook groups: The Daily Carnage and The Social Media Geekout. These types of groups are good for inspiring creative ideas, learning about new strategies, and generating collective support and engagement. Christa also encouraged you to connect with her on LinkedIn and reach out with any questions you may have.
I want to thank you all for participating in our first ever Crash Course. I appreciate you spending time on our zoom sessions, watching the courses, and working on assignments. I’ve enjoyed getting to know you and seeing your confidence in video creation grow. I hope you will stay in touch and please don’t hesitate to reach out if you have any questions.